5398. In the western quarter was a multitude, whose speech sounded sincere, so that, from the speech, they might be believed to be as it were sincerity itself, and who, by means of this fact, were able to induce the simple-minded to believe that they were sincere. They were those who so appeared in the world, and tried to obtain a reputation for sincerity, but, inwardly, were destitute of conscience and without religion. They consult together how they may subjugate and rule the simple-minded. They assail others behind the back, and not to their face; and they thus inspire such things as they think, and at length subjugate them. They were also cast into a hell in front there, under the western region. For the most part, they were, inwardly, wickednesses - devisers of arts to get gain, with the end of ruling.